Justin Ross | Owner and Partner

It is an honor and a privilege to have the opportunity to work with this team in serving its treasured clients. Petra Financial will be celebrating 50 years in business on January 1, 2026, and has clients that have been a part of the business for over 4 decades. Having served on Petra’s Board of Directors since July of 2019, I had a front row seat into the passion that this entire team puts into its clients, as well as the exemplary leadership tradition built by Ben Coombs, Dave Forbes, and Jon Forbes, and I am filled with gratitude to have the opportunity to become a Co-Owner with Jon on October 1, 2024.

Each day, I am mindful of Petra’s vision “To restore the integrity and reputation of the financial industry for our clients.” Even though much of my work is done internally focusing on helping to run the business in areas such as Business Development, Operations, and Human Resources, it is the belief in the vision that provides me the conviction to find opportunities for improvement while ensuring that the beauty of Petra’s history and traditions remain.

I am a proud husband to my high school sweetheart and a father of 4, and when not at work, you can generally find me on the baseball field as I serve as the Head Varsity Coach for our local High School. You can reach me by phone or by email at justin@petrafinancial.com.