Justin Ross
Owner and Partner
Partner Team
It is an honor and a privilege to work with this team in serving its treasured clients. Petra Financial will celebrate its 50th anniversary on January 1, 2026, and has had the privilege of serving some clients for more than four decades. Since joining Petra’s Board of Directors in July 2019, I have had a front-row seat to the passion this team brings to its work and the enduring leadership legacy built by Ben Coombs, Dave Forbes, and Jon Forbes. I am incredibly grateful for the opportunity to become a co-owner with Jon on October 1, 2024.
Each day, I am mindful of Petra’s vision “To restore the integrity and reputation of the financial industry for our clients.” Even though much of my work is done internally focusing on helping to run the business in areas such as Business Development, Operations, and Human Resources, it is the belief in the vision that provides me the conviction to find opportunities for improvement while ensuring that the beauty of Petra’s history and traditions remain.
I am a proud husband to my high school sweetheart and a father of 4, and when not at work, you can generally find me on the baseball field as I serve as the Head Varsity Coach for our local High School. You can reach me by phone or by email at justin@petrafinancial.com.
